One of the best and biggest luggage based websites in Australia – Luggage Direct (www.luggagedirect.com.au), have commissioned Web  Ninja to provide ‘Search Engine’ and ‘Conversion Rate’ optimisation over the next 6 months. Whilst already being a successful e-commerce site, Kevin from Luggage Direct recognises the need to continually work on bringing people to his site and when they are there, making sure it is the best experience it can be.

Eye Fitness (eyefitness.com.au) are a leading supplier to the fitness industry of innovative exercise equipment. Being in a competitive environment, David from Eye Fitness also recognises the need to get as close to the ‘top’ of the pile when it comes to web searches and has enlisted our SEO team to ensure his keywords are relevant to getting the best results he can.

If you have read our posts in the past, you will know that SEO is usually not a one off exercise, results are better when there is a consistent planned strategy and they take time, not unlike most marketing plans. If your not sure how SEO works, or simply want to have a chat to someone to see what might be done to improve your sites rankings and ‘conversions’, then give Greg our SEO expert a call on AU +61 (0) 7 5518 7738 or NZ +64 (0) 9 9749 634.

P.S. We also have our ‘SEO Summer Sale’ is still on, so if you would like a site analysis report done to get an idea of where your current site sits, then this is a great place to start. Details here: http://news.webninja.com.au/?p=528

Hi Bruce,

Just wanted to drop you a quick note to thank you for looking after my client (The Brown Trading Co) so promptly and efficiently, they are very excited at the time saving features offered by Web Ninja.

Cheers

Lynne Wagner

Zebra Accounting & Business Systems
PO Box 234
SHERWOOD QLD 4075
Ph: 07-3372 9611  Fx: 07-3372 8458  Mobile: 0408 990 121
Email:   lynne@zabs.com.au   Web:www.zebraaccounting.com.au
File Dropbox:    http://dropbox.yousendit.com/ZABS

Registered BAS Agent
MYOB Certified Consultant
Member Institute of Certified Bookkeepers

Western Australian based wholesaler of all things packaging, Powerpak have had an Web Ninja powered webstore for over two years. Linked to MYOB Exo, the site has become an integral part of the way Powerpak deals with their customers. Always looking to improve the customer experience on their site, Powerpak have recently added some nice new features in order to make the site even more valuable to their customers, we thought we would share some of these with you…..

1. Price strike through on ‘custom pricing’ - customers who log into Powerpak were always given their ‘custom’ pricing, Powerpak wanted to highlight this and let them know how much they are saving, so customers now see a original price with a line through it next to their actual price (in red).

2. Custom sales order fields – Powerpak customers can indicate their preferred ‘freight’ when placing an order in the web store, in order to make this more efficient for sorting and filtering in Exo, this information is now part of the Web Ninja order sync process. This means information on what freight type the customer has elected is now passed through to MYOB Exo (into a extra field) on the sales order, Powerpak staff can now easily see which orders in Exo are set for priority freight and attend to those first.

3. Customer quotes able to viewed on the web site – quotes that have been entered and saved into MYOB Exo can now be viewed under the ‘my account’ area, customers can choose to ‘print’ the quote, they can also convert this quote to an order, all within this one area.

4. Automatic customer upload – Previously Powerpak during their new customer account process had to enter a new account into their MYOB Exo, then put the relevant account number in the back end of the web store to ensure both the Exo account and the web account were ‘linked’. Now using Web Ninja’s enahanced synching process, they simply tick a box in the customer account in Exo to indicate this customer is approved for the ‘web’ and Web Ninja then automatically creates this account in the back end of the web store, removing more administration time from the process. And to finish off the process, Web Ninja then triggers an automated email to the customer which contains their account details including the access details to the site.

If your interested in having these features made available for your web site, contact the Ninjas on AU +61 (0) 7 5518 7738 or NZ +64 (0) 9 9749 634

Most of us have heard of Beyond Blue, they do tremendous work addressing issues associated with depression, anxiety and related disorders in Australia. Recently having replaced their ERP system with MYOB Exo through Melbourne based Exo partner Exoserv, Beyond Blue needed an integrated, easy to install and learn CRM system to enable their staff to keep track of those people and organisations they deal with on a day to day basis.

Because Web Ninja CRM is fully integrated to MYOB Exo, duplication of data entry is removed, whilst team members not needing full blown access to their accounting system, can still have enough information on hand to do their job. Beyond Blue also have a number of records that don’t need to be handled within their accounting system, Web Ninja CRM could be used to store these records and allow the relevant Beyond Blue staff to keep conversations, notes, address and other contact details up to date independent of their accounting application.

Congratulations to the Beyond Blue team on their efforts in getting their new CRM up and running.

Melbourne based National Rugby League club, Melbourne Storm have gone live using Web Ninja CRM. Whilst the club has a number of systems in place for members and fans, the ‘Storm’ sales force needed an easy to use system to chase down the all important corporate dollar.

Using Web Ninja’s ‘out of the box’ integration with MYOB Exo (implemented by Melbourne based Exoserv), the Storm corporate sales team have access to up to date sales information, game attendance and tickets purchased for each corporate customer. This integration, alongside the ability to track prospects conversations and emails, know their ‘likes’, birthdays and the all important ‘wifes’ name, will empower the team to keep ahead of the sales process.

Nice ‘team’ effort from the Storm and Web Ninja.

Townville based and family owned, Gough Plastics have been researching, designing and manufacturing since 1989. Specialising in ‘rotational moulding’, their products are used  all over Australia and internationally.

Ian Gough contacted Web Ninja to integrate his current web site to his long serving Attache accounting platform. He had over the years invested significant time and dollars into his site and did not necessarily want to see this go down the drain.

With some ingenious thinking from one of the Ninja’s, assisted by the fact Ian’s site was coded in the same programming language as the Ninja developers use, we were able to preserve his current four different site layouts and give him what he wanted.

So how does it work…….well, instead of having to replace his product categories and item layouts, we were able to insert some ‘special’ Ninja code next to the products, which firstly brought through the relevant price from Attache for that stock item. Then we were able to insert some more ‘special’ code to enable a customer to ‘add’ that product to a integrated Web Ninja shopping cart. From there they are able to enter their delivery details, a freight calculation is made based on location and weight of the product (which is held in Attache), make a payment and the order automatically appears in the Gough Attache accounting system for picking, packing and shipping.

So Ian and his team have now got the benefit of having their existing site, where they spent so much time creating and updating, integrated to their accounting system. Now the site displays up to date pricing for consumers as well as saving the Gough staff time by not having to re-key the web orders back into Attache.

If you have a current web site and want it linked to your accounting software, don’t just  resign yourself to thinking all your hard work has gone to waste and you have to throw it all away, have a chat with us first at Web Ninja, you might be surprised what we can do.

The Web Ninjas thought we would do a ‘A little Web 101′ this week, specifically in the area of ‘Search Engine Optimisation’.

For most getting ‘found’ by potential customers is the number one marketing initiative a business usually undertakes, whether that be a physical store within the closest shopping centre or ‘virtually’ on the Web (or sometimes both). When it comes to finding a business on the web then the majority of this effort comes down to ‘searches’.

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

The two key factors search engines used to determine a page’s relevance for a particular search query are:

• the number and authority of related websites that link to the page
• the relevance of the content on the page to the query

Search engines are constantly looking for and indexing content, recording which site links to which other site, the content that appears on each page, the tags and keywords associated with certain topics, and a number of other elements. There are literally hundreds of different signals search engines use to determine relevance.

So what are the techniques that can be used for your site to become ‘relevant’ to search engines. There are a couple that are fundamental to the way search engines work:

• conducting thorough keyword research and targeting
• creating high-quality, unique content
• improving internal linking and site structure
• building links from relevant, quality sites

Whilst this sounds easy enough, it’s like anything these days, if your going to do it right, you need time, expertise and resources to undertake these initiatives. If you don’t have much of either (or any) of these, then contact the Ninja’s, we have recently added some experienced resources to our development team, that specialise in this area. We can provide the research and undertake the appropriate techniques to assist in making your site ‘relevant’ for search engines.

Kelly Lane is a local Australian success story – a family-owned and operated business that brings together innovation and fresh designs to create the latest trends in designer homewares. Chris and Kelly created their first integrated web site (to MYOB Exo) with Web Ninja over 12 months ago. Traditionally supplying retailers throughout Australia, the web store became a convenient way for their customers to purchase their goods anytime they need them.

They realised however that there was an opportunity to increase their market penetration and service the requirements of the public quickly, easily and at any time of the day via a ‘consumer’ web store. They also wanted to know who the person was that bought their products, that way they could market to them directly, showing off new ranges without having to wait for that customer to come back to a ‘stockist’. The requirement was to add another retail focussed site, working with a beautiful design supplied by Kelly’s team, the Ninja’s went to work.

Now, consumers and resellers ‘land’ in the same place, the public can browse and buy goods at retail prices, whilst their resellers can select from a ‘wholesale login’ button, be taken to the original wholesale site, see their pricing and order as they have been used to in the past. New potential resellers can also sign up at the login page (see below), where a notification is then sent to the Kelly Lane team and they can activate the account when they are ready.

The best part of this story is both ‘stores’ are integrated to the one MYOB Exo accounting system, enabling Chris and Kelly’s team to control what stock appears on the web sites from within Exo. Additonally new web orders are automatically ‘written’ back into Exo for processing.

So if your looking for a gift for a loved one this Xmas or simply wanting to brighten up your home with some lovely artwork, do yourself a favour and check out www.kellylane.com.au

Well done to Kelly and Chris for continuing to ‘evolve’ their already successful business, they are already talking about getting ‘social’ with a store in Facebook…..stay tuned.

This weeks Web Ninja ‘feature’ focusses on what functionality we are able to provide B2B (wholesale) site owners. If you see anything that ‘tickles’ your fancy from the list below call us to discuss, likewise if have a idea that you don’t see, we may have already done it, we are always happy to have a chat about your requirements.

Pricing options

• Your logged in customers are able to see their own pricing based on the pricing rules set in your accounting system. We have always been able to provide the ‘price levels’ from all of the accounting systems we support, now we have included ‘customer special pricing’ for those people using MYOB Exo, Attache Infusion and Tencia. If you don’t have ‘special pricing’ available in your accounting application, we can also import data from spreadsheets and other data sources.
• Product Quantity Breaks pricing is available for product orders.

Customer Information

• Customer Invoices from your accounting system are available online for review, printing or payment. This is currently available for all MYOB products (including Exo) and Infusion….more to come.
• Your customers can see and review their current quotes.
• Stock level data from any combination of locations.
• View incoming or available stock, even down to purchase order due dates.
• Integrate enhanced information created in the web based order to any custom fields in your MYOB Exo Sales Order area.
• Clients can track existing orders / backorders and consignment notes with freight carriers.
• Create Standing Order templates for quick data entry.

Credit Control

• Customer specific checkout procedure based on Credit Terms and Account type ( i.e. Cash Sale customers only see Credit Card as a payment type whilst your better trading partners just see the Purchase Order number option.
• Customers placed on Stop credit in cannot proceed through checkout and are alerted to call customer service.
• Accounts Created online can automatically create and account in your accounting software awaiting approval and price level requirements.

Stock items

• Integration to unlimited custom fields for both data presentation purposes on the website or calculations.
• True stock levels of “masked stock levels are enabled based on password security
• Attach supporting product data in the way of .pdf.s
• Products can be set with minimum order quantities and / or multiples ie min order is 60 pieces but only shipped in denominations of 10.

Order process

• Sales Rep Login – They can review accounts and order on behalf of their allocated accounts.
• Integrate enhanced information created in the web based order to any custom fields in your Sales Order area.

Marketing

• List and maintain your Stockists with a great search engine to enable customers to find and support local retailers, maintained in your accounting system
• Integrate  Dealer Blog and Special / End of line area
• Integration to WEN Ninja campaign manager to manage new account applications.
• Generate marketing newsletters and filter data for more accurate marketing.

We will soon be sending out invitations to some upcoming ‘webinars’ where one of the Ninja’s will run through some of these features and be available to discuss your requirements…….stay tuned.